![]() Informational uses, also called editorial uses, of a trademark don't require permission of the trademark's owner. What Are Some Informational Uses of a Trademark? You are using the mark for an educational or news reporting purpose rather than a commercial purpose. For example, if you are writing an article about Apple and you use the symbol for the company in the headline and the body, you are not committing infringement. In plain language, using a trademark is not an act of infringement if you're not using it as a mark. ![]() Comparison use: You use it as part of an accurate comparison between products or services.Informational use: You use it to editorialize or educate about a specific product or service.The law allows you to use a trademark without getting the owner's permission for: How Should a Trademark Be Used?Ĭan I use a trademarked word in advertising for my product? Just because a company owns a trademark does not mean that another entity can never use it. What Are Some Comparison Uses of a Trademark? 3. ![]() What Are Some Informational Uses of a Trademark? 2.
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